Brands for a Better World. Let's makes some Ripples!

Green Story – Let’s look at the Green Numbers!

You may have noticed companies using numbers and statistics highlighting the green benefits of their products. These statistics may be the number of cars that are taken off the road or water saved by using certain products. Have you ever wondered how they do that?

We had the opportunity to speak with a Canadian company that works in this field. Green Story uses engaging visuals to help market the green benefits of products. We asked them to give us an overview of what they are doing and why they are doing it. Check out what they had to say:

Choosing green

When people think of fashion, the word sustainability doesn’t usually come to mind. Like many things we use and interact with in our everyday lives, its impact is hidden. Have you ever wondered how much energy, water and emissions go into that shirt you’re wearing?

When you choose to buy ethical products, you make a conscious decision which has significant impacts outside of the price you pay.

Tragedies such as the Rana Plaza disaster and the Great Garbage Patch remind us of this. Despite this, we don’t always make the more sustainable choice. Ever wonder why?

Simply put, all of us make decisions based on what’s put in front of us and what we can understand. When you’re shopping online or in a store, we look at the quality of a shirt, convenience and price. What if we were given information that is more meaningful to your values?

A Case Study

What if you could bridge that gap between the choice you make and the wider impact that you have. At Green Story, we try to do just that. It allows companies to show their impact to clients in a clear, credible and intuitive way. Let’s take the example of Ungalli Clothing.

Their innovative product line utilizes recycled plastic bottles and organic cotton. It all sounds pretty sustainable, but what do the numbers say?

How the calculations work?

In order to calculate the impact of Ungalli’s products (or indeed any company), one has to look at everything from material sourcing to transport to distribution. Each of these processes takes in energy, water, and usually generates waste and emissions. This process and material usage is then compared against current industry standards. In the case of Ungalli’s joggers, it was compared against cotton joggers made by other companies. From this, Green Story was able to calculate how much people save by choosing Ungalli’s sustainable joggers over the cotton alternative. Here’s what the numbers looked like:

Through Green Story’s visualization platform, Ungalli was able to then embed these metrics into their online store. Customers are better informed about the impact of their choices when they buy sustainable clothing.

Why it matters

From a psychological point of view, here’s why it’s important to show this information:

  1. Everyone has a bias towards information that stands out. We have a tendency to discount things that are not apparent, like how much water is used to make a T-shirt. If such information was presented clearly, then we can make better choices.
  2. Each of us also makes choices based on how easily the information is available. If you don’t recognize a certification or label, you’re not likely to Google it in a store, or even if you’re shopping online. The average consumer spends just 7 seconds looking at an item. Our infographics makes the information clear, readily available and visually appealing so that customers can easily see the impact of the product.
  3. Labels and vague claims add clutter and noise in an information saturated world. This information overload leads to mistrust. By showing credible numbers clearly and in an understandable manner, we built transparency and trust between consumers and the brand.

This is why, at Green Story, we are able to help green companies reach a greater audience and help people make better choices. For example, if you switch your plain cotton t-shirt to an organic one, you can save up to 300 litres of water. That’s enough drinking water to last you 15 days!

By making these connections, we believe in making the sustainable choice the simple choice for companies and end consumers like us!

Green Decore – Eco-friendly Home Décor

Home décor products can be found everywhere. Big box stores carry trinkets and nick knacks to fill every corner of our homes.  With all of this stuff available, how often do we pay attention to where it came from? What about the resources required … [Continue reading]

Organic Joggers from Ungalli

Ungalli Clothing recently launched its first Kickstarter campaign on May 30 to raise funds to expand their eco-fashion line with new recycled and organic Joggers. Ungalli will create these joggers based on the input of their valued community and … [Continue reading]

Ungalli Clothing – Sustainable Canadian Style

At Ecoripples, we love values driven brands. The Canadian company Ungalli Clothing is a perfect example.  They strive to create a product that you can feel great about wearing! Hailey Hollinsworth, Ungalli Clothing’s co-founder, states, “We do … [Continue reading]

Ethos Deal – Discounts for Conscious Consumers

The Ethos Deal has established an awesome site for fans of eco-friendly and ethical products.  The Ethos Deal is a online platform where conscious consumers can sign up for updates on sales and promos.  Ethical companies can promote their products. … [Continue reading]

Eco-Friendly Baby Toys

There are some fantastic eco-friendly baby toys out there.  However, with the amount of 'stuff' out there, finding great brands and toys can be pretty overwhelming.  Our team has complied the following list of our favourite eco-friendly brands and … [Continue reading]

41 Awesome Social Enterprises

There is a fantastic growing trend of new companies that are giving back!  We are continually searching for these companies and looking to promote them.  We have found the following 41 awesome social enterprises that have a model of donating to a … [Continue reading]

Hydrapak + Bottle Bright = Brilliance!

Not often is a socially and ecologically conscious company also extraordinarily practical.  But the people behind Bottle Bright have made the connection!  There are many wonderful companies and nonprofit organizations that make fantastic impacts on … [Continue reading]

Look out world, there’s a new baby in town Baby Teresa

Clothing is one of the many basic needs of babies throughout the world. Though for some, that is one need that is hard to meet.  Baby Teresa was founded in 2009 by two moms who were looking to give something back.  With so many of their friends … [Continue reading]

Clothe Your Neighbor As Yourself

Clothe Your Neighbor as Yourself (CYNY) is a nonprofit clothing company dedicated to changing the face of poverty through clothing.  The founder, James Barnett, was raised in middle-class America by a religious family.  They went to church regularly … [Continue reading]

Elephant Landing empowering the women of India

Elephant Landing was started in November 2013 by husband and wife Caroline and Jayden, to benefit women struggling in India.  In 2001, Jayden first visited rural India to start an orphanage with his parents.  Once the orphanage was up and running, he … [Continue reading]

Jacob’s Scarves: Supporting Education and Artisan work

Jacob’s Scarves is a small apparel company working to provide high-quality jobs and education to people in disadvantaged communities. Founder Kiri Berdan started the company in 2012 after visiting Zhongshan, China to teach English there for a … [Continue reading]

JC Denim Co.: Fighting Sex Trafficking in Cambodia

Jeans from JC Denim Co. are handcrafted by young women in Cambodia rescued from situations of sexual exploitation. The Australia-based company partners with Destiny Rescue Cambodia. Destiny Rescue is an organization that rescues young women from … [Continue reading]

Half United: Fighting Hunger, Fashionably

Half United is a rugged-chic jewelry and apparel company focused on fighting hunger. Siblings Christian and Carmin Black founded the company in 2009 in Wilmington, North Carolina, starting from very humble beginnings. With just $200 to invest in … [Continue reading]

Sevenly

Sevenly is a non-profitable organization founded in 2011 with the mission of leading a generation towards prosperity. It is based on a simple, core believe that ‘people matter’. This organization launched the now global ‘cause art’ movement and … [Continue reading]

Even Your Toothbrush Can be Sustainable!

Being an eco-friendly consumer means making responsible buying choices with all of your purchases, from your choice of the car you drive all the way down to… yes, your toothbrush. The toothbrushes from Humble Brush (based in Sweden) are 100% … [Continue reading]